Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.
EAN: 9780077861063
ISBN: 9780077861063
Manufacturer: McGraw-Hill Education
Brand: McGraw-Hill Education
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