Filled with both classic and contemporary examples and a variety of engaging stories, Organizational Communication teaches students how to apply theory in diverse real-world contexts including government, small and family-run businesses, nonprofit organizations, and entrepreneurial ventures. This book presents the increasingly global and mediated nature of communication in organizations, resulting in a highly readable and engaging introduction to the field.
KEY FEATURES * Case studies in every chapter bring organizational communication stories, dilemmas, and theories to life * A focus on organizational behavior is infused throughout the text to help students see the content from a business-management perspective * "Key Point" callouts appear in the margins throughout each chapter to focus students' attention on the most significant concepts * "Context Matters" sections at the end of each chapter show students how to apply concepts in context with plentiful real-world examples and scenarios * "The Hollywood Connection" end-of-chapter features help students apply chapter concepts to organizations depicted in popular films
EAN: 9780190200411
ISBN: 0190200413
Manufacturer: Oxford University Press
Brand: Oxford University Press
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