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The Idea Writers: Copywriting in a New Media and Marketing Era

SKU: 0230613888 (Updated 2023-01-11)
Price: US$ 32.00
 
 

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Description

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
 


EAN: 9780230613881


ISBN: 0230613888


Manufacturer: Palgrave Macmillan
 
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