“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.” — Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability
Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.
Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
Features & details
New Riders Publishing
EAN: 9780321603609
ISBN: 0321603605
Manufacturer: New Riders
Brand: Weinschenk, Susan M.
We hope you love the products we recommend! All of products are independently selected by deal-dx editors. Just to let you know, deal-dx may collect a share of sales or other compensation from the links on this page if you decide to shop from them. As an Amazon Associate we earn from qualifying purchases. Prices are accurate and items in stock as of time of publication.
This website uses cookies for the correct display and functionality. Do you also want to take full advantage of the website and accept cookies? About cookies. Accept cookies
