"This business has legs": How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze
SKU: 0471147494 (Updated 2023-01-11)
Price:
US$ 19.99
Description
"Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission." --Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life
"This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot." --Bob Rice Pet Rock Promoter
"Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. This fascinating book chroniclesstep-by-step how he did it." --Steve Dworman Publisher, Infomercial Marketing Report
"As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto! Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ..." --Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details!
Features & details
ISBN13: 9780471147497 Condition: New Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
EAN: 9780471147497
ISBN: 0471147494
Manufacturer: Wiley
Brand: Wiley
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