deal-dx.com
 
 
 
 
 
 
New arrivals Blogs 10 US$ Gadgets Amazon reviews Advertising Privacy statement
  Home  » Books  » Business & Money  » Industries  » Retailing
 
 
 
Industries
Media & Communications
Retailing
Computers & Technology
Service
Museums
Financial Services
Hospitality, Travel & Tourism
Transportation
Agriculture
Manufacturing
Industrial Relations
Energy & Mining
Sports & Entertainment
Pharmaceutical & Biotechnology
Fashion & Textile
Construction
 
Price navigation
Any price
to 5 US$
5 to 10 US$
10 to 20 US$
20 to 30 US$
30 to 50 US$
Luxury
 
 
 

Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare

SKU: 074947436X (Updated 2023-01-13)
Price: US$ 31.00
 
 

You might be also interested in
 
 
Jointed Cow Party Accessory (1 count) (1/Pkg)
US$ 12.98
 
Kitchen & Dining Features
 
 
Heritage Farms 64007BNR Bird Nester Refill, Multicolored
US$ 6.86
 
Kitchen & Dining Features
 
 
Jobe's Organics 09126 Palm Tree Granular Plant Food, 4 lb
US$ 6.85
 
Kitchen & Dining Features
 
 
SHIMANO Stainless Steel Universal Brake Cable (1.6x2050-mm)
US$ 6.49
 
Bike Brake Cables & Housing
 
 
The Official Scrabble Players Dictionary, Sixth Ed. (Trade Paperback) 2018 Copyright
US$ 8.59
 
Scrabble
 
     
Description

In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative.  In this book, renowned luxury and branding expert Jean-Noël Kapferer (author of the classic New Strategic Brand Management and co-author of bestseller The Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth.  He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur?
 
Essays also address: 
--The challenges of sustaining luxury
--The importance of remaining rare
--The artification of luxury
--Why luxury should not delocalize
--Adapting the luxury organization to the web
--An exploration into consumers’ psychology of luxury prices
--The distinct business models of luxury brands
 


EAN: 9780749474362


ISBN: 074947436X


Manufacturer: Kogan Page
 
We hope you love the products we recommend! All of products are independently selected by deal-dx editors. Just to let you know, deal-dx may collect a share of sales or other compensation from the links on this page if you decide to shop from them. As an Amazon Associate we earn from qualifying purchases. Prices are accurate and items in stock as of time of publication.
© deal-dx.com 2013        info(at)deal-dx.com
 
 
This website uses cookies for the correct display and functionality. Do you also want to take full advantage of the website and accept cookies?
About cookies. Accept cookies