Description
Profiting from Foresight engages you to create a new competitive edge for the dynamic times ahead. Though businesses, markets, even industries face becoming dated or obsolete, you can thrive with foresight. Discover new sources of revenue growth and future opportunities unique to you. And learn proven steps to innovate superior solutions while assuring a high return on investment. The book draws from 30 years’ first-hand experience guiding dozens of products and businesses from concept to launch, generating hundreds of millions in revenue. It’s a common misconception, but the usual way of planning has a major pitfall - extrapolating past trends far into the future. The problem is that revenues and other indicators are backward looking, measuring the effects of previous actions. When we assess these effects, we are facing the past, not the future as we need to. The result is an outlook that understates the magnitude and velocity of new threats and opportunities. Eventually, this shows up on our doorstep as a crisis in lost sales and declining profits. We all need to take the initiative now to meet tomorrow’s foreseeable new demands. Our society is rapidly implementing “smart” technologies, shifting in its demographic makeup, and adopting radically different cultural norms to name a few factors reshaping the landscape. Profiting from Foresight guides to enhance your products, services, and business model to compete in this exciting yet challenging era, with examples in healthcare, education, technology, entertainment, and other areas. Experts in entrepreneurship and innovation, including program directors at major universities, recommend the book for being as practical as it is insightful. For executives in fast-paced competitive markets Profiting from Foresight is an essential planning resource you will refer to time and again.
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