deal-dx.com
 
 
 
 
 
 
New arrivals Blogs 10 US$ Gadgets Amazon reviews Advertising Privacy statement
 
 
 
Marketing & Sales
Sales & Selling
Advertising
Marketing
Consumer Behavior
Public Relations
 
Price navigation
Any price
to 5 US$
5 to 10 US$
10 to 20 US$
20 to 30 US$
30 to 50 US$
Luxury
 
 
 

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition

SKU: 1119164001 (Updated 2023-01-10)
Price: US$ 27.59
 
 
Description

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

Advertising is in the midst of  a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.

  • Turn great ideas into successful campaigns
  • Work effectively in all media channels
  • Avoid the kill shots that will sink any campaign
  • Protect your work
  • Succeed without selling out

Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

 
Features & details

Wiley


EAN: 9781119164005


ISBN: 1119164001


Manufacturer: Wiley


Brand: Wiley
 
We hope you love the products we recommend! All of products are independently selected by deal-dx editors. Just to let you know, deal-dx may collect a share of sales or other compensation from the links on this page if you decide to shop from them. As an Amazon Associate we earn from qualifying purchases. Prices are accurate and items in stock as of time of publication.
© deal-dx.com 2013        info(at)deal-dx.com
 
 
This website uses cookies for the correct display and functionality. Do you also want to take full advantage of the website and accept cookies?
About cookies. Accept cookies