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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
SKU: 1133434800 (Updated 2023-01-11)
Price: US$ 90.00
 
 
Description

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.
 
Features & details

Cengage Learning


EAN: 9781133434801


ISBN: 1133434800


Manufacturer: Cengage Learning


Brand: Cengage Learning
 
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