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Global Marketing and Advertising: Understanding Cultural Paradoxes
SKU: 1452257175 (Updated 2023-01-11)
Price: US$ 80.44
 
 
Description

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
 
Features & details

SAGE Publications Inc


EAN: 9781452257174


ISBN: 1452257175


Manufacturer: SAGE Publications, Inc


Brand: SAGE Publications, Inc
 
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