Description

* Newly Updated! *
If you want to double... even triple... your sales from ads and sales letters, then this new book by Top direct response copywriter, Ben Settle, shows you exactly how.

The answer is The Copywriter's Crib Sheet

This tome contains more than 40 chapters of quick, easy to implement copywriting tricks, tactics and techniques that can put more money in your pocket the FIRST time you use them.

Here are some of the secrets you'll find inside:
• How To Eliminate Anxiety And Procrastination When Writing Your Ads
• How To Squeeze More Money From Your Ads... Without Changing One Word Of Your Copy
• The Secret Of Turning Angry Customers Into Happy Buyers
• The #1 Mistake Copywriters Make That's Guaranteed To Make You Look Like Either A Liar Or A Flake
• How To Use Negativity To Multiply Your Sales
• How To "Outfox" Your Competition
• How To "Read" Your Customers' Minds
• How To Make Your Ads Easy For Your Readers To Chew, Swallow And Digest
• How To Make "Dry As Dust" Case Studies 100% Fascinating & Interesting
• How To Make the Newspaper Your Unofficial "Sales Assistant"
• How To Dramatically Increase the Perceived Value of Your Premiums & Free Bonuses
• 100-Year-Old Copywriting Secret Makes All the Claims In Your Marketing Ten Times More Believable
• Why "Can't Refuse Offers" Hurt Response
• Another Copywriting "Rule" Bites the Dust
• How A Stupid Copywriting Mistake Killed An Otherwise Perfect Marketing Piece
• Why Sampling Is a Waste of Time... And the Simple Thing To Do Instead
• How To Breathe New Life Into Dying Sales Letters
• How To Make More Money... By Hiding Your Ads
• How To Instantly Gain the Trust of All Your Customers
• How To Create Money-Making Headlines "On The Fly"
• How A Simple Little "Tweak" to Your Copy Can Dramatically Jack Up Ad Response
• A Simple Copywriting Tip That Makes Marketing Problems Instantly Evaporate
• How To Use Your Stereo To Ratchet Up Your Advertising Response
• How To Be "Number One" In Your Market... Without Having The Best Product or Service
• How To Make Price Irrelevant
• Incredible Copywriting Secret Used By Cults & Marketing Gurus Creates Life-Time Customers Who Happily Pay You Money For Years In the Future
• How To Make "Crazy" Promises & Claims Totally Believable
• How To Make Your Marketing Promotions Irresistible
• How To "Spice Up" Dull Guarantees
• How To Instantly Remove Any & All Hesitation About Buying From You
• How To Mentally And Emotionally Glue People To Your Ads
• How To Make Complex Products & Services Seem "Monkey-Simple" To Use
• Why You Shouldn't Always Use Testimonials In Your Ads
• The Incredible Copywriting Secret of My Left-Wing Grandmother
• Rare Copywriting Secret (Used Only A Few Times ever) Leaves Your Competition Riding Your Coattails
• How To Get People To Look For Reasons To Buy From You
• Why Writing Ads In Your Doctor's Office Can Give You An Incredible Edge Over Your Competition
• The "Long Copy Versus Short Copy" Mystery Finally Solved
• A Truly Dorky Ad Written By A Certified Marketing Moron
• Why So Many Hot, Sexy Women End Up With Idiotic, Abusive Dorks
• And Much, Much More...!

EAN: 9781523239214

ISBN: 1523239212

Manufacturer: CreateSpace Independent Publishing Platform

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