Description
In 2019, effective SEO is more important than ever before!
- Search engines have never been smarter or more efficient.
- New websites are being created every day, so there's never been more competition for search engine rankings.
- User experience is the number-one focus for all major search engines and platforms.
- Old tricks to hack Google's search algorithms like keyword stuffing and excessive backlinking are no longer effective and may do more harm than good.
What does this mean for you? To stay relevant and to edge past your competition, you have to change your understanding of SEO.
Extreme Makeover SEO Edition:
This book will help you update and revamp your SEO strategy taking into account big changes and trends in the erratic world of digital marketing.
- Mobile first is here
- Artificial intelligence is here including Alexa and voice search
- Content matters more than ever - this means quality, not just quantity
- Google's featured results have changed the game - optimize for that (first understand questions being asked, then find answers to those questions and optimize them for the Google snippet)
You will learn about all the tools you should have in your tool belt and the pros and cons of each including:
- Mobile optimization, and geolocation featuring
- PPC and paid advertising
- Social media marketing
- Content marketing and branding to maximize search engine optimization
- Influencer marketing
This book gives you a thorough understanding of SEO and how it worked in the past and how it's changing for the future.
You will be able to develop a highly effective SEO strategy that accounts for the biggest changes and trends in the industry and be able to maximize your ROI for the money you invest in SEO and digital marketing for your brand.
|
